ADVERTISING RATE CARD
BEYOND HIGH SCHOOL Newsletter
 College Planning Network - Publisher

The Beyond High School (BHS) newsletter has provided Pacific Northwest high school parents and students with valuable college planning information since 1987. BHS circulation for 1997-98 will be 50,000 copies per issue. Quarterly issues of BHS are sent directly to the home each year by participating schools. In a recent survey, readers indicated the following. Advertisers in the hard-copy version of BHS also have the opportunity to link with the Web version of the newsletter with their own Web site at no extra cost.

READER SURVEY RESULTS

How much of Beyond High School did you read?
71% All of it 29% Part of it
Do you think the newsletter will help you and your family to:
86% Be more informed about career opportunities after high school.
89% Think/talk more about the future for your son or daughter.
66% Be more informed about financing education/training after high school.
80% Be more informed about community college programs & requirements.
60% Be more informed about four-year public and private colleges.
69% Be more positive about your ability as a parent to help your son or daughter plan for the future.
74% Be better equipped to help your son/daughter make key decisions.
Who will read Beyond High School in your family?
97% Mother 46% Father 54% Students

ADVERTISING RATES

Rates effective July 1, 1997 Black and White
Page	1X	2X	3X	4X
Full	$2,800	$2,700	$2,600	$2,500
Half	$1,400	$1,350	$1,300	$1,250
Qtr.	$ 700	$ 675	$ 650	$ 625

Consecutive or Multiple Full Pages - Single Issue
2 pages - 10% off one-time rate
4 pages - 20% off one-time rate
6 pages - 25% off one-time rate
8 pages - 30% off one-time rate

Inserts and Business Reply Cards are available on request.

AD SIZES AND DIMENSIONS

Width Depth
Spread 15" 9 1/2"
Full Page 7 1/2" 9 1/2"
Half Page-horizontal 7 1/2" 4 3/4"
Half Page-verticle 3 3/4" 9 1/2"
Quarter page 3 3/4" 3 3/4"

CLOSING DATES

BHS is printed quarterly during the school year, September through June.
Closing dates for 1997-98 are:

Issue Date Ads Due
Fall - 10/7/97issue September 8th
Winter - 1/6/98issue December 1st
Spring - 4/6/98 issue March 1st
Summer - 6/8/98 issue May 1st

Space Reservation

Camera Ready Ads Required
Please provide camera ready PMT/velox copy to CPN by the date shown above for ads due.


BEYOND HIGH SCHOOL Newsletter
College Planning Network
Campion Tower
914 East Jefferson
Seattle, Washington 98122
phone: (206) 323-0624
fax (call first): (206) 323-0721
e-mail: seacpn@collegeplan.org